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E18:综合危机管理:在最关键的时候做对.pdf

上传人: 表表 编号:599399 2025-01-24 29页 1.87MB

1、Integrated Crisis Management:Integrated Crisis Management:Getting it Right When it Matters MostMay 6-8,2024|Charlotte,NCBrendan Monahan,Head US Crisis Management&ResilienceGlobal Pharmaceutical CompanyMeet the presenterHead of US Crisis Management&Resilience at a Global Pharmaceutical Company.Previo

2、usly on security leadership teams at two critical infrastructure companies;and served as an intelligence team leader in the public sector.Author of 2023 book,Strategic Corporate Crisis Management:Building an Unconquerable Organization.Brendan MonahanThe PremiseWhat I Used to ThinkWhat I Used to Thin

3、kGood plans result in good outcomes.Better/More plans=better outcomesMore info/data=better analysis/decisions.What I Think NowWhat I Think NowPlans arent enough.Collaboration is better,but not sufficient in response.We need to embrace complexity.The Strategy is the Team.The Plan is the Discussion.Th

4、e Product is Coordination.Where do we stand?Where do we stand?Crisis Teams in ActionSomewhat ChallengingLittle ChallengeNo ChallengeSignificant Challenge5NeutralClarity on When CM Team is Notified&Activated44%Lack of a Defined Crisis Leader85%Clear Process Driver67%Muddled Workstreams31%Adapted from

5、 Witt OBriens BC Management 10th Edition Crisis Event Management Report*BCI Crisis Management Report October 2023Why Does it Matter?Why Does it Matter?The Complexity of“Wicked Problems”No definitive formulation No stopping ruleSolutions are“better”or“worse”,not true/falseNo immediate,ultimate test o

6、f a solutionEvery solution is a one-shot operation;no trial and errorNo set of operations that may be incorporated into a planEvery wicked problem is essentially uniqueEvery wicked problem is a symptom of another problemThe explanation for the problem determines the resolutionThe planner has no righ

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本文由Brendan Monahan撰写,他是全球一家制药公司的美国危机管理和韧性部门的负责人。文章主要讨论了危机管理的整合方法,强调了计划的重要性但不足,并提出了应对复杂性的策略。Brendan Monahan认为,团队协作虽重要,但单靠协作无法应对危机。他提倡接受并拥抱复杂性,并提出了“战略是团队,计划是讨论,产品是协调”的新观点。文章引用了2023年BCI危机管理报告的一些数据,如在危机团队行动方面,有44%的人表示明确知道危机管理团队何时被通知和激活,而85%的人认为缺乏明确的危机领导者。文章最后通过一个网络攻击的例子,展示了如何在不同阶段应用CLEAR、COMPLICATED、CHAOTIC和COMPLEX四种危机管理模式。
"如何应对复杂的危机管理挑战?" "如何在危机中实现跨功能整合?" "如何制定有效的危机管理计划?"
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