每一帧都尽显奢华：用智能视频重新定义时尚.pdf

1、Luxury in every frame:Redefining fashion with smart video1Tal OferSr.Partnerships DirectorThe Story behind Plein2How video transforming Luxury fashion34Agenda565%78%See video as critical for market awarenessrely on video to build trust and confidence54%View video as key for driving purchases and con

2、versions81%Plan to expand use of video across websites and appsSource:Independent survey across 300+developers,marketers&business leaders6Video Challenges for Luxury brandsPerformance,post-production complexity and time-to-market 58%32%Increase in bounce rate as page load time goes from 1 to 3 secon

3、ds with videos being top 3 factors impacting performance11Shopify|2Cloudinary Video SurveyOf brands cited time and skills needed to edit and ready videos for different platforms as top bottleneck251%Of brands take hours or days to publish videos leading to lost revenue opportunities27AgendaCloudinar

4、y VideoBoost conversion and performanceIntelligent on-the-fly and quality-led video optimization Player-less progressive delivery for shorts or content-aware ABR for streamsCutting-edge format support and multi-CDN for fast,reliable delivery9Cloudinary VideoImprove developer efficiency and time-to-m

5、arketAPI and AI-powered automation to edit or customize videos at scaleRobust APIs/SDKs to quickly setup custom video workflows Certified integrations with popular CMS,Marketing or Ecommerce toolsCloudinary VideoSpeed content editor and marketer workflowsFast,flexible upload widget with automatic presets to manage and create variations at scaleFully customizable video player with AI-powered automations for localization,accessibilityAI-powered tagging based on audio and visual content to boost search efficiency11Agenda