高端品牌与价格价值成为高端客户的新标杆.pdf

1、Premium brands and Price ValuePremium brands and Price ValueThe New Frontier of Luxury ExperienceAn analysis of the luxury market transformation and the rise of premium brandsFirst Slowdown in 15 YearsOptimistic:-2%to+2%(20%probability)20241%decrease to 364 billion VS 369 billion in 2023Historical g

2、rowth:6%CAGR(1996-2019)5%CAGR(2019-2024)2025 SCENARIOSMost likely:-2%to-5%(60%probability)Pessimistic:-5%to-9%(20%probability)Luxury Market Snapshot(Study on the Worldwide Luxury Goods Marketpresented by Bain and Altagamma in June 2025 in Milan)Challenges Facing Luxury-Macroeconomic uncertainty:Trad

3、e wars,currency fluctuations-Market saturation:Overexposure weakening exclusivity-Unreasonable pricing:80%of growth from price increases-Deteriorating value proposition:Price hikes without quality improvement-Anti-corporate reaction:Distrust toward luxury conglomerates-Loss of creativity:Collections

4、 looking interchangeableChallenges Facing Luxury(-Bernstein report based on the latest study by Agility Research and Strategy-McKinseys“The State of Luxury”study published in January-Report by global investment bank Houlihan Lokey:Luxury Goods Market Update)White Space for New EntrantsThe Premium Br

5、and OpportunityMidrange and premium brands are proving resilient by offering:-Accessible pricing without compromising quality-High-quality fabrics from same suppliers as luxury brands-Focus on longevity and sustainable philosophy-Better value proposition fixing luxurys misalignment-LUXURY QUALITY,MI

6、NUS LOGO TAX-Why Premium Brands Are Thriving-Style:Timeless hero pieces,functional design,quiet confidence-Quality:Same suppliers as luxury,focus on craftsmanship-Pricing:Sweet spot,motivated for quality offered-Authenticity:Independent Family Business and Story Telling-Intimate distribution:Curated