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数字领域的钻石标准:奢侈品牌如何打造内容.pdf

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1、A Diamond Standard in Digital:How Luxury Brands Craft ContentChristian HallerbachChristian HallerbachSenior Solutions ConsultantSenior Solutions ConsultantAmplienceAmplienceEverything has changedand nothing has.HomepageLocalisedPersonalisedMulti Variant TestContent operations are inefficientEventsPl

2、anningNewDesignConceptSubmitMerchandisePlanning“Wall”Walk-ThroughCreate StaticReview AssetsCreative AssetsDevelopedCommunicateBriefApprovedWork Copied to StagingUpdateContent dBBuild HTMLPreviewUpload HTMLto StaticEnvironmentUpload toCommercePlatformPublish toSite 2Upload Assets to Commerce Platform

3、Upload HTMLto StagingFinalReviewPublish toSite 1Publish toMobile SitePublish toMobile AppCreativeBriefWriteCopyInitiate URLCreationManual stepsDuplicationReview cyclesRework90%of work is non-value-addExpensiveProduct time to market taking weeksYour content supply chain isnt working for What is?What

4、is?PromotionBanner(Text&Video)CardDeeper Discounts:Up to 50%OffShop MensShop WomensShop KidsNavigationCarousel of CardsProduct FinderUser Generated ContentCardSplit BannerNavigationImprintSelf Service KioskMobile AppLoyalty AppSelf Service KioskMobile AppLoyalty AppTimberlineSeries GrillIn Store Dis

5、playsCustomer AppI need a new pair of I need a new pair of I need a new pair of SneakersTrainersRunnersTakkiesRubber ShoesVESTE EN MOHAIRimage numro 0VESTE EN MOHAIRimage numro 1VESTE EN MOHAIRimage numro 2VESTE EN MOHAIRimage numro 3Manteau en fausse fourrure brun clair Tom Ford,double boutonnage.V

6、este en laine beige portepar un modle,vue de profil.Veste marron en peluche,boutons noirs,fleur blanche,pantalon cuir noir,bottines noires.Homme dfile en manteau beige,pantalon noir et bottes,avec une broche fleur blanche et gants noirs.Tan double-breasted coat with a fuzzy texture,featuring the Tom

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根据报告的内容,全文主要内容概括如下: - **内容供应链效率低下**:约90%的工作是非增值的,产品上市时间长达数周。 - **内容供应链解决方案**:通过自动化、增强和代理AI技术提高效率。 - **案例**:通过AI自动化产品描述,将产品文本内容生成时间从5天缩短到90秒,将产品上市时间缩短30%。 - **Amplience AI工作流程**:自动化重复性任务,增强人类能力,提高生产力和效率。 - **目标**:实现工业规模的内容生产,提高内容生成、管理和交付的速度和效率。
"内容供应链,效率革命?" "AI赋能,内容生产新纪元?" "从手动到自动化,效率翻倍!"
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