数据与人工智能重新定义奢侈品.pdf

1、E-Luxury SummitLuxury Redefined with Data&AIO9 October 2025Jenna CapitoniDigital&AI Advisor for LuxuryGaelle Esa Da SilvaDigital&AI Solution LeadDynamics impacting luxury Retail organizationsMarket PressureEconomic uncertainty and geopolitical shifts are reshaping luxury spending,with key markets li

2、ke China hit hard by weak consumer confidence and real estate concerns“71%of consumers expect companies to deliver personalized interactions,and 76%become frustrated when this expectation is unmet.”Consumers demand personalized,integrated experiences across digital and physical touchpoints,from imme

3、rsive online engagement to exclusive in-store clienteling,blurring traditional boundaries.Emerging Consumer TrendsWill more likely help them to create outstanding experiences and grow faster Brands Shifting into AI Only 22%of businesses consider their data foundations very ready to support generativ

4、e AI apps today.Is your DATA bringing enough value to your business initiatives?Why isnt bringing the expected value for business?SaturatedSaturatedThe ability to deliver bespoke experiences,every time,keeping that sense of intimacy is harder than ever.SiloedSiloedAnd even when brands have data,it o

5、ften sits in multiple systems,never activated,never translating into true business impact.The Challengeof leaders feel their organization should get more value of its datamore value of its data94%Source:Salesforce State of Data&Analytics 2023Source:Salesforce State of Data&Analytics 2023Not Actionab

6、leNot Actionable Stuck in systems which are not bringing insights to the business.Vision:Your Data Should Work Like a Modern LibraryAll books in one place,properly categorized.Books are instantly retrievable,insights are intelligent and ready to act on.AI can“fetch”insights to help you find the best