人工智能实践：构建智能、信任驱动型银行的实用指南.pdf

1、1AI IN ACTION:AI IN ACTION:A PRACTICAL GUIDE TO A PRACTICAL GUIDE TO BUILDING INTELLIGENT,BUILDING INTELLIGENT,TRUSTTRUST-DRIVEN BANKINGDRIVEN BANKINGXXWHAT WELL COVER TODAY2REBUILDING TRUST THROUGH INTELLIGENT TRANSFORMATIONTURNING DATA CHAOS INTO AI CLARITYBUILDING RESPONSIBLE AIAI IN ACTIONTHE AI

2、 READINESS FRAMEWORKREBUILDING TRUST THROUGH REBUILDING TRUST THROUGH INTELLIGENT TRANSFORMATIONINTELLIGENT TRANSFORMATION3When trust slips,deliver proof.Create value people feel,beat the challengers and keep pace with a tightening regulatory map.The Trust Gap in BankingProve Value,Deliver ResultsTh

3、e New Stack of RivalsRegulators Are WatchingTHE MARKET IS RESHAPING MODERN BANKING5HOW BANKS LOSE TRUST WITH CUSTOMERS AND PROSPECTSConfusing terms/fine printOverpromising in ads vs whats available at account openingData breaches or fraud mishandlingPromoting products the customer already hasDeliver

4、ing promotions for products the customer wont qualify forPoor problem resolutionHidden fees and teaser ratesHard-to-reach support6While seemingly small,these actions communicate that my bank doesnt really know me or care about me,degrading trust.7W I N N I N G B AC K T R U S T T H R O U G H P R O O

5、Fomnichannel experiences+brandSALES+MARKETINGContext+ConsentSegmentation,triggers,compliance,first-party signal use.DATAAIPersonalized ExperiencesContent generation,offer optimization,journey automationunified,governed,real-time customer datapredictive/LLM intelligence+decisioningTrusted,Personalize

6、d BankingCustomer IntelligenceIdentity resolution,next-best action,risk+propensity models.Trust improves when every interaction proves we understand context,respect consent,and deliver valuethis only happens when Data,AI,and Marketing operate as one system.Turning silos into SystemsWHEN WE UNDERSTAN