打造面向未来的韩妆品牌.pdf

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1、Building a K-Beauty Brand for the FutureJamie JohnsVP of Merchandising and MarketingSoko Glam2Introducing Soko GlamThirteen years ago,Soko Glam introduced K-Beauty to the United States.Today,we remain the trusted Korean Beauty retailer.We are brand builders,curating the best of the market and leadin

2、g the conversation on K-Beauty.FUTURE50 2025:BRANDS DEFINING THE FUTURE OF BEAUTY3Our Flywheel4Our ResultsCredibility via curationAccess to valuable enthusiastsPowerhouse marketingBrand buildingVisibility to decision makersAs a U.S.retailer with a Korean lens,we translate K-Beauty for the US consume

3、r.Our curation lends credibility to Korean brands entering the U.S.market.60%of our audience spends more than$200 per year on skincare.93%say theyve discovered a new brand on Soko Glam.Trusted by both leading beauty companies and consumers.We deliver robust cross-channel marketing campaigns to drive

4、 awareness,engagement,and sales.Focused on long-term brand equity not just riding the latest trends and waves.Brand value easy wins via discounting.Our tastemaker position means valuable eyeballs.Strategic relationships with major U.S.retailers like Sephora via Then I Met You.5Our Brand Partners6U.S

5、.Market Trends7U.S.Beauty Market is Still Growingbut More SlowlyAfter years of white hot growth,the U.S.beauty market,inclusive of wellness and aesthetics,continues to grow but at a slower estimated CAGR of 5%per year through 2030.1 Sources:(1)RetailDive,“As beauty continues to grow,TikTok Shop and

6、Amazon will gain share,”April 15,2025(2)Statista“Revenue of the beauty&personal care market in the United States from 2020 to 2030,”February 11,202502040608010012020202021202220232024202520262027202820292030Revenue in billion US dollarsUS Beauty and Personal Care Revenue8Where the U.S.Market Stands