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1、Proving Socials Business ValueThe 2025 Impact of Social Media MarketingLeaders know social media leads to ROI,but say their teams cant prove itMost leaders are confident social media can influence the entire customer journeyeven if their metrics dont show it yet.Which puts social media marketers und

2、er increased pressure to close attribution gaps and tell more compelling data stories.More than two-thirds of marketing leaders are confident that social media generates brand awareness.Yet,as we near peak saturation across networks and face a tumultuous socio-economic climate,top of funnel metrics

3、like awareness mean less.These leaders also believe that social drives customer acquisition,customer loyalty and revenue.Though they arent as confident in their own teams ability to tie social to those outcomes.Most blame their tech stack for underwhelming data,but are also disappointed by the metri

4、cs that are reported on.02The 2025 Impact of Social Media Marketing:Proving Socials Business Value03The 2025 Impact of Social Media Marketing:Proving Socials Business V|SproutSocialAwareness67%Customer acquisition60%Customer loyalty58%Revenue56%R&D/Decision making54%“Social media drives _.”Marketing

5、 leaders say:Without a tangible grasp of social ROI,leaders are less likely to grant teams autonomy.Though strides have been made in resourcing,social teams still dont feel like leaders trust them.Social marketers need the right tools and sophisticated integrations,but they also need skills and ritu

6、als that enable them to evangelize the power of social insights.For our 2025 Impact of Social Media Report,we surveyed 1,200 marketing leaders from around the globe to find out what separates teams who can prove social ROI from those who cant.We examined what social marketers can do to make sure the