微播易：AI·新范式：大小家电营销创新实践指南（60页）

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1、2025.10*AIAI+”AIAIAIAI+”AI 80249077663087110806426898271177111381724.6%-18.3%3.0%-8.8%12.2%-16.0%-10.7%4.6%25.2%63.5%9.5%28.9%Jan-24Feb-24Mar-24Apr-24 May-24Jun-24Jul-24Aug-24Sep-24Oct-24Nov-24Dec-24%59812.4%393429.8%20241-820249-122291151710951351477285633523301641314.2%3.8%3.6%3.8%8.6%7.3%4.3%0.8%

2、2.9%17.1%2.5%2025%202420252025 124039445143444913582262655933664565056750738283868761891080668582822485229027915510.2%10.2%-2.4%13.1%18.5%7.6%-5.3%12.0%-2.1%3.8%9.4%13.6%4.5%1.7%-9.5%6.4%-4.2%3.6%5.9%1.4%20062007200820092010201120122013201420152016201720182019202020212022202320242025E3C%+AI1.02.03.0

3、4.0AI2026E 2027E 2028E 2029EAIAIAI202581815.7%-2.1%7.6%-4.0%7.6%25.7%14.9%15.7%-30.6%8.8%17.2%16.2%17.2%1.3%8.8%-0.8%24.4%31.8%-12.2%-0.2%-40.0%-30.0%-20.0%-10.0%0.0%10.0%20.0%30.0%40.0%050010001500200025002024AI+AIAIAIAI+AIAIAIAIAI80%90%75%80%85%70%CR570%-90%50%60%70%80%90%100%CR555%65%70%80%50%60%

4、40%50%40%50%30%40%50%60%70%80%90%100%AIAI58%AIAIAIAI男性女性50.2%49.8%7.5%12.5%34.5%15.7%29.2%0.0%10.0%20.0%30.0%40.0%18-2324-3031-4041-50500%5%10%15%20%25%30%30870%3570%40%80%男性22%女性78%0%5%10%15%20%25%15.2%25.9%33.0%16.6%9.3%0.0%10.0%20.0%30.0%40.0%44-0.010-0.0050.0000.0050.0100.0150.0200.0250.0300.035

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6、%36%35%202020212022202320242025E60%20%8%5%8%app/+40%42%35%18%5%8-5463-53-2831-2/5-103-4-32-4/KOLIP2025/2025,82.98%,17.02%AI35%32%7%27%3-513AI35%AI83%AIAI/0%10%20%30%40%50%60%70%80%AIAIAIAIAI“AI”AIAIAI83%AIAIAIAIFlowCiCiAnyDoorPicPicCoze/AIDreaminaCapcutGauthAITikTok AITikTokMarsC