培育增长：内布拉斯加医学如何打造品牌以吸引和留住顶尖医疗人才.pdf

1、Swaay.HealthLiveApril 2025Reimagining the employment brandAn immersive,collaborative journeyUnlock2DiscoverDistillDefineDeliver Background&discovery Leadership vision Stakeholder interviews Custom research:oEmployee focus groupsoEmployer brand DNA surveyoMarket researchoSocial listening study Resear

2、ch learnings Employer Value Proposition(EVP)workshop Employer brand strategyoPlatform&EVPoCreative expressionoEmployee focus groupsoLeadership socialization Employer brand activationoCreative development&productionoLaunch activities(internal&external)oCampaign tracking&measurementUnlock3Employer bra

3、nd positionCultureCompensationBenefitsEnvironmentCareerdevelopmentSalaryRaisesBonuses&IncentivesInsuranceRetirement plansWork-life balancePrograms&perksResources&equipmentDiversity,Equity,&InclusionSafetyCommunityMission,vision&valuesLeadership&communication styleEmployee engagementTeam-buildingTrai

4、ning&mentoringDevelopment opportunitiesPerformance&feedbackCore Components of the Employer Value PropositionUnlock4Writing a reciprocal social contract that operationalizes our ITEACH values.INNOVATIONTEAMWORKEXCELLENCEACCOUNTABILITYCOURAGEHEALINGUnlock5Guiding principlesWhat Nebraska Medicine expec

5、ts of its EMPLOYEESCore commitmentsWhat the workforce can expect in return from Nebraska Medicine as its EMPLOYERInternally what weve done and are doingUnlock61Ensure right leaders leading right teams.2Improve onboarding and orientation experience;overall experience.3Entry level career pathing strat

6、egy.4Enhance transparent senior leaders communications to increase trust.5Revamp of total rewards strategy,education,and resources.Unlock7Unlock7Unlock8Impacts on employee retention and recruitmentUnlock922%Increase in external candidates h