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突破噪音:成功的客户-代理合作关系研究.pdf

上传人: Di****s 编号:920192 2025-09-13 30页 2.15MB

1、Breaking Through the Noise:Breaking Through the Noise:Study of a Successful Study of a Successful ClientClient-Agency Partnership Agency Partnership April 15,2025(3:25-4:10pm)Erin GeorgeVice President,InnsenaKeva MeyerSenior Vice President,Wondr HealthAbout InnsenaWomen ownedNo direct conflictsFound

2、ed in 2017Custom senior teamsFully remote across 14 statesTeam of25senior healthcare tech consultantsApproximately30clients in the health tech sectorServed250healthcare businesses collectivelyDedicated to improving the nations public health infrastructure and advancing care outcomes for underserved

3、communitiesInnsenas MethodologyHigh impact programs that emphasize relationships and reputation to achieve clearest path to funding,sale or exit.SERVICES STACK:SERVICES STACK:growth consulting market access go-to-market strategic communications public relations public affairs market validation&resea

4、rchAbout Wondr Health14M+eligible lives7peer-reviewed published clinical studiesTransforming the metabolic,physical,and emotional health of individuals and workplaces by empowering people with lifelong,behavior-change skills and tools to help them live healthier and more meaningful lives.2,100client

5、s and partners90%Client retention86%Client satisfaction2007Founded in benefits space84%Participant satisfaction84%Participant activation rateWhere We Started40 hours/monthLaunch:April 2023Surging GLP-1 demand amid media frenzy and drug shortagesOur Charge:Elevate the Wondr Health brandEstablish Wond

6、r as the leader in behavior change skillsInsert Wondr into industry dialogue on obesity management and anti-obesity medication to boost credibilityOur 2023 Program PlanReaching Wondr Healths target audiences of large employerslarge employers and payerspayers with an integrated approach.Media Relatio

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根据报告的内容,全文主要内容概括如下: - **Innsena和Wondr Health合作**:Innsena是一家专注于健康科技领域的咨询公司,而Wondr Health是一家专注于行为改变技能和工具的公司,旨在改善个人和职场健康。 - **合作成果**:2023年,Wondr Health品牌知名度提升,客户满意度达到86%,参与满意度84%,参与激活率84%。 - **媒体策略**:通过媒体关系、内容开发、演讲和活动、客户倡导计划等手段提升品牌知名度。 - **关键数据**:2023年,Wondr Health品牌提及量增长170%,总提及量达1.66k。 - **2024年目标**:增加品牌知名度,提升行业对话中的份额,扩大媒体曝光。 - **2023-2025年B2B营销转型**:从线索生成到全渠道需求生成营销,逐步优化、放大、加速和自动化。 - **关键成功因素**:战略时机、明确目标、团队合作、透明度、优秀发言人、高效响应。
Innsena与Wondr Health之道" "如何提升品牌声量?Wondr Health的秘诀!" Wondr Health的营销转型之路"
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