释放预测能力：如何利用机器学习实现医疗保健营销最大化.pdf

1、Unlocking Predictive Power:How Targeting with Machine Learning Maximizes Healthcare MarketingIm Ben.Im a marketer turned product human.Outside of work I chase 3 littles and a zoo of pets.Im Jessica!Somehow about 3 years ago I stumbled into healthcare marketing after spending a decade on the agency s

2、ide,and completely love that what our team produces can help the health of our community,and learning how to breakthrough all the red tape.Outside of work Im in my Sports Mom Era,chasing after two girls who do all the things.What is Predictive Patient Targeting?The Goal of Predictive Modeling:To ans

3、wer the question:based on known past behavior,what is most likely to happen in the future?The Rules of Predictive Modeling:Statistically significant variables.Variables are Identified By:Analyzing patterns related to the outcome of interest.Machine learning and analysis.Building a ModelBuilding a Mo

4、delBuilding a ModelApply the Model to Find Potential PatientsApply Models to Find Potential Patients-Hutchinson Regional Service Area-Wide service area,specific service line growth-How to find the needle in a haystack-Spending for a return-Overcoming The“Nos”-Yes it is HIPPA compliant-No it doesnt g

5、ive you PHI data-Key Components to Success-You creative and message-Bigger isnt better-Know your audienceApplying Predictive Targeting Yes,Postcards WorkAndSometimes They Flop-Remember who you are talking to-Not all providers should be on your materials-Less is moreProving Your ROIProving Your ROIQUESTIONS?