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打造未来的医疗保健队伍:利用生成式人工智能、副驾驶和技能提升策略.pdf

上传人: Di****s 编号:920218 2025-09-13 32页 2.75MB

1、Building the Healthcare Workforce of the Future:Leveraging Generative AI,Copilots,and Upskilling StrategiesSwaay.Health Live San Diego,CAApril 2025Lance Bradshaw,MBA,MHADirector,HR Workforce TransformationAndy Miller,MBADirector,Digital MarketingConfidential and property of Intermountain HealthAbout

2、 the speaker:Confidential and property of Intermountain HealthLance Bradshaw,MBA,MHA,is a seasoned healthcare leader with over 20 years of experience in healthcare administration,human resources,and business management.As the Director of HR Workforce Transformation at Intermountain Health,Lance lead

3、s strategic initiatives to align talent strategies with organizational goals,leveraging emerging technologies like AI and digital solutions to enhance operational efficiency and employee engagement.Lance holds Masters degrees in Business Administration and Healthcare Administration from the Universi

4、ty of Utah and is a Doctor of Education(EdD)candidate in Healthcare Administration and Leadership at Aspen University.His expertise includes leadership development,workforce transformation,and process improvement.Dedicated to mentoring and community service,he has held leadership roles in nonprofit

5、organizations and is committed to fostering innovation in healthcare and beyond.About the speaker:Confidential and property of Intermountain HealthIn his role as Intermountain Healths Digital Marketing Director;Andy runs a team managing Google Business listings,online reputation,email marketing,blog

6、 and video,and SEO.Prior to joining Intermountain in 2021,Andy spent 10 years in ski and action sports marketing roles.Andy began his career as a producer for ABC News;covering the 2008 presidential campaign,the Deepwater Horizon oil spill,and other national events.Andy earned an MBA in Marketing an

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根据《Building the Healthcare Workforce of the Future: Leveraging Generative AI, Copilots, and Upskilling Strategies》的内容,以下是全文关键点的概括: 1. **人力资源在营销与AI整合中的战略角色**: - 人力资源(HR)在推动组织未来准备性方面扮演关键角色,通过连接人员、技术和营销创新。 - HR负责人才与技术需求的战略对齐,识别技能差距,并开发针对性的提升计划。 2. **AI和Copilot的应用案例**: - Intermountain Health在2024年第二季度启动了Microsoft 365 Copilot的试点项目,并在第四季度全面推出。 - 使用AI Builder在Power Automate中自动进行客户调查情绪分析,利用GPT-4将原始.csv文件转换为趋势、主题和可操作见解。 3. **数字营销与AI的融合**: - AI概述正在颠覆传统的SEO策略,而患者声音的机会正在出现。 - Intermountain Health通过AI优化了其网站活动,提高了转化率。 4. **组织变革管理**: - 通过清晰的沟通、逐步推出和持续支持,HR领导组织变革,确保团队和患者受益。 5. **衡量影响与ROI**: - 通过整合HR倡议、技术采用和营销绩效,定义成功指标,并使用工具和仪表板监控进展。 6. **结论与行动号召**: - 强调与HR合作以实现营销成功,通过评估创新、促进协作、投资持续学习、衡量和迭代以及开始对话来推动变革。
"AI赋能医疗,未来工作坊" "数字营销新势力,AI如何助力?" "HR与营销携手,AI时代转型攻略"
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