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1、12021?2021.12前言?2020?3?2021?务?2021?告务?2021?1758.51?22.62%?务?告?务?包?研?u ?/?/?研?研?5?12?务?5?/?发展现状整体市场02区域格局07市场分析车源分布09消费需求14保值率表现16消费偏好车型偏好23消费格局29消费偏好31发展现状整体市场交易量走势交易量规模品牌供需格局020304交易量分布排放限迁分布0507区域格局25377188134145191266 2743343854334795206059421039124013821492143417582000200120022003200420052006200
2、720082009201020112012201320142015201620172018201920202021?2021?22.6%?研? 务?务?2005?务?2015?2020?野?2021?告?导?2021?务?1758.51?22.6%?11316.92?27.3%?1990?2004?2005?2014?2015?CAGR=39.9%CAGR=115.4%CAGR=109.3%整体市场交易量走势02整体市场交易量规模03?2021?研? 务?务?2012-2021? ?10?2021?剧?2012?40.0%?务?2015?2021?剧?1.7%?告?9.3%?27.0%25.6
3、%27.4%40.4%40.5%44.3%52.1%58.6%59.7%67.0%2012?2013?2014?2015?2016?2017?2018?2019?2020?2021?+40.0%? ? ? 7 ? ? ? ? ? ?1.7%9.3%?研? ?=?/?100%?1?2021?务?2021?愿?BBA?务?WEYMINI?smart?吉?Jeep?05010015020025030035040045050055020%30%40%50%60%70%80%90%(供需比)?2021?研?116.2?58.4%整体市场品牌供需格局04区域格局交易量分布05?3?务?11?研? 务?4%
4、5%6%7%8%9%10%202101202102202103202104202105202106202107202108202109202110202111202112务?2021?1-11?2?务?3?4?9?务?导?1-2?务7-8?区域格局交易量分布06?务?研? 务?务?务?告?务?务?2019?2021?0.6%?务?3.9%?33.4%33.4%33.4%24.4%27.4%28.3%15.1%13.1%12.3%13.6%13.9%14.2%7.1%7.0%6.6%6.4%5.1%5.2%2019?2020?2021?务?3?6?6b?告?6b?告53.3%?6?42.1%?研
5、?研? ? ?226.3%?220.0%?229.4%?231.1%?232.0%?311.1%?35.3%?313.3%?317.6%?315.6%?316.6%?421.1%?46.7%?415.7%?428.9%?429.0%?55.3%?56.7%?57.8%?54.4%?53.0%?655.6%?636.8%?653.3%?629.4%?620.0%?619.5%?6b33.3%?6b5.3%?区域格局排放限迁分布07市场分析车源分布分地区分价格区间分车身颜色分区域分品牌0910111213分车系分能源类型1415消费需求新能源传统能源1619保值率表现车源分布分地区0911.3%1
6、2.5%13.6%12.8%13.7%12.1%9.4%11.7%10.7%5.7%6.8%5.9%4.0%4.3%5.7%6.7%5.7%5.1%201920202021?告2021?研? ?Top 10? ?务?务?Top 10?研剧?2021?告?70.5%?Top 3?10%?2020?务?务?2019?2021?33.5%33.5%37.9%37.9%36.4%36.4%车源分布分价格区间1015?50?研? ? ?15?2019?2021?14.3%?50?10%?告?2019?4.1%?8.1%?18.0%12.6%11.8%19.7%16.2%14.4%11.1%10.2%9.