数字达尔文主义：最聪明的营销生存.pdf

1、Copyright intention.lyDigital DarwinismSurvival of the Smartest in MarketingTina PowellChief of Community,Intention.lyAbout MeTina PowellPartner,Chief of CommunityMarketing Agency that transforms brands and drives growth Financial Services is our only vertical Team of 20+seasoned marketing professio

2、nals Todays information is gleaned from a client roster of over 50 clients Financial Advisor Technology Services Provider Business goals are geared to lead generation and growthNot satisfied with current results Looking to discover whats working and how other businesses are doing it Willingness to t

3、ake action and invest in your business About YouSurvival of the Soundest:Adapting in the Podcast Era3As of January 2022,there are over 1.9 billion websites 1.9 billion websites on the Internet Source:Internet Live StatsThere are 4,318,424 total podcasts register4,318,424 total podcasts registered,ar

4、ound the world.Source:podcastindex.org January 2024There are currently 455,938 active podcasts(455,938 active podcasts(17.2%)on Apple Podcasts,as of January 2024 Source:podcastindex.org January 2024oActive Podcasts=Uploaded a new episode within the last 90 days Spotify and Apple Podcasts are the big

5、gest players in the podcast game.oSpotify claims to have 4.7 million podcasts 4.7 million podcasts on its platform.oApple has 2.5 million 2.5 million as of January 2023.A Brief Look at the State of Podcasting Podcasting Daily ReachPodcasts are gaining trust and engagement as a source of news and inf

6、ormation.%of Americans 13+who listen to a podcast each dayThe Evolutionary Shift from Horizontal to Vertical Video6Vertical Videos Dominance in the Attention EconomyVertical videos have up to 90%higher completion rate 90%higher completion rate compared to horizontal videos Source:MediaBrixUsers are