智能科技精明消费者：让鸡肉消费者保持参与度的科技趋势.pdf

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1、Erkin PeksozPrincipal,Protein PracticeCircanaTHANK YOU to our 2025 research sponsorsCircana,LLC|Proprietary and confidential4Macro Snapshot1234Protein PerceptionsTech Tendencies:Online&DigitalTech Tendencies:AI&AI AdjacentAgendaCircana,LLC|Proprietary and confidential5MacroSnapshot5Circana,LLC|Propr

2、ietary and confidentialCircana,LLC|Proprietary and confidential61,5291,5961,625$2.87$3.07$3.19$2.50$2.60$2.70$2.80$2.90$3.00$3.10$3.20$3.30$3.40$3.501,3001,3501,4001,4501,5001,5501,6001,6501,700Volume SalesPrice per VolumeVolume SalesChicken prices settled in plus$3 territory with no negative impact

3、 to sales.Gap with beef is increasing.BeefVolume(in MM pounds)vs.Price Per VolumeChickenVolume(in MM pounds)vs.Price Per VolumePrice per Volume1,4641,4691,539$6.02$6.72$7.21$4.00$4.50$5.00$5.50$6.00$6.50$7.00$7.50$8.001,3001,3501,4001,4501,5001,5501,6001,6501,700Circana Integrated Fresh MA Database

4、1/1/2022 6/29/2025Circana,LLC|Proprietary and confidential7788779780$1.84$1.88$1.76$1.00$1.50$2.00$2.50$3.00$3.50$4.00$4.500100200300400500600700800900650634688$3.18$3.16$3.22$2.00$2.20$2.40$2.60$2.80$3.00$3.20$3.40600610620630640650660670680690700Volume SalesPrice per VolumeVolume SalesPork prices

5、remained stable around$3.20 w/o notable volume increase.Turkey(peak quarters)performance was similar.Circana Integrated Fresh MA Database 1/1/2022 6/29/2025Price per VolumeTurkeyVolume(in MM pounds)vs.Price Per VolumePorkVolume(in MM pounds)vs.Price Per VolumeCircana,LLC|Proprietary and confidential

6、8Beef YoY dollar sales growth led all proteins across generations.Chicken(unlike last year)was a consistent second.Circana Integrated Panel Database 52 Weeks Ending 6-29-2025All HH GenerationGen Z&Younger Millennials(1988-1997)Millennials-Older(Born 1981-1989)Generation X(Born 1965-1980)Boomers(Born