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2023年中国NFC果汁饮用阶段痛点
2023年中国NFC果汁饮用阶段痛点
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所属报告：
艾瑞咨询：2023年中国NFC果汁消费者洞察报告（48页）.pdf
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2023不同性别消费者的NFC果汁购买诉求
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2023-06-05
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2023年中国NFC果汁的复购驱动因素
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2023-06-05
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饮用阶段消费者痛点主要集中在NFC品类社会认知度低（35.5%），送亲访客产品分量感不足。低温NFC果汁保质期较短、需冷藏，储存不方便（33.5%）；饮用过程中，与传统果汁区别不明显，产品价值体验比较差（33.4%）。
具体来看，由于低线城市、二线城市人情走动频繁，较低的品类认知影响送礼分量感，痛点集中；一线城市、高收入人群对果汁营养成分、果糖含量关注度高。
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艾瑞咨询：2023年中国NFC果汁消费者洞察报告（48页）.pdf
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消费渠道以线下为主，线上成为重要补充
2023年中国NFC果汁的
2023年中国NFC果汁饮用作用偏好
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