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2023年中国NFC果汁的复购驱动因素
2023年中国NFC果汁的复购驱动因素
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所属报告：
艾瑞咨询：2023年中国NFC果汁消费者洞察报告（48页）.pdf
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5aW955qE77yM5Lul5LiL5piv6K+l5Zu+54mH5Lit55qE5pWw5o2u6KGo5qC877yaCgp8IOS6p+WTgeeXm+eCuSB8IOa2iOi0ueiAhemAieaLqeWNoOavlO+8iCXvvIkgfAp8IC0tLSB8IC0tLSB8Cnwg5Y+v6YCJ5Y+j5ZGz5pyJ6ZmQIHwgMzMuNyB8Cnwg5Lqn5ZOB5Lu35qC86auYIHwgMzMuNiB8Cnwg5peg5rOV5a6a5Yi25Y+j5ZGzIHwgMzAuOCB8Cnwg5Y+j5ZGz5Yib5oSP5LiN6LazIHwgMzAuMiB8Cnwg5Ya36JeP55O26Lqr5pyJ5rC05riNIHwgMzguNSB8Cnwg5YyF6KOF5peg5rOV55u06KeC55yL6KeB5p6c5rGBIHwgMjguMyB8Cnwg6aWu5ZCO5L2c55So6KGo6L6+5LiN5riFIHwgMjYuNCB8Cnwg6KeE5qC85aSn5b2x5ZON5bCd6bKcIHwgMTguNiB8Cnwg6JCl5YW75oiQ5YiG5YaF5a655pmm5rapIHwgMTguMSB8Cnwg5YyF6KOF6aKc5YC85L2OIHwgMTYuMyB8Cnwg5YyF6KOF6LSo6YeP5beuIHwgMTMuMCB8Cnwg5Ya36JeP5p2h5Lu25beuIHwgMzMuNCB8Cnwg6LSt5Lmw5LiN5L6/IHwgMjEuOSB8Cnwg5Lqn5ZOB6Laj5ZGz5oCn5beuIHwgMzAuNCB8Cnwg5bm/5ZGK5YaF5a655peg5paw5oSPIHwgMjYuMSB8CgrotYTmlpnmnaXmupDvvJrkuK3lm71ORkPmnpzmsYHotK3kubDpmLbmrrXnl5vngrnosIPmn6XvvIgyMDIz5bm077yJ44CC
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其它
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其它
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其它
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2023年中国NFC果汁的保质期偏好
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2023-06-05
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2023年中国NFC果汁饮用阶段痛点
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2023-06-05
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2023不同性别消费者的NFC果汁购买诉求
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2023-06-05
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消费者对NFC果汁产品的复购意愿高，NFC果汁品质受到消费者认可。从调研数据来看，消费者高复购意愿（9-10分）占比达61.9%，低复购意愿（0-5分）选择占比仅为2%，呈现出较强的消费粘性。
NFC果汁天然无添加（59.9%）、新鲜品质好（58.5%）、节省水果榨汁时间（55.1%）是驱动消费者复购的三大因素。
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艾瑞咨询：2023年中国NFC果汁消费者洞察报告（48页）.pdf
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消费渠道以线下为主，线上成为重要补充
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