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2023年中国NFC果汁的未来期待
2023年中国NFC果汁的未来期待
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所属报告：
艾瑞咨询：2023年中国NFC果汁消费者洞察报告（48页）.pdf
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行业数据
2024-08-02
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其它
2023-06-05
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其它
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2023年中国NFC果汁消费者购买诉求
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其它
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2023年中国NFC果汁的保质期偏好
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其它
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2023年中国NFC果汁饮用阶段痛点
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其它
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2023不同性别消费者的NFC果汁购买诉求
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2023-06-05
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2023年中国NFC果汁的复购驱动因素
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2023-06-05
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调研结果来看，消费者对NFC果汁的未来期待主要聚焦产品自身，丰富果汁搭配方式、提高性价比；其次，消费者期望能够参与的产品创造过程、量身定制适合个人的果汁产品；最后，消费者期待果汁包装可以更加透明，产品品质得到保证。具体来看，女性消费者、18-30岁人群、情侣及已婚无子女人群对产品包装设计期待值更高；低线城市、中低收入者更看重清晰了解果汁品牌，追根溯源。
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艾瑞咨询：2023年中国NFC果汁消费者洞察报告（48页）.pdf
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消费渠道以线下为主，线上成为重要补充
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