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2023年中国NFC果汁购买阶段痛点
2023年中国NFC果汁购买阶段痛点
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所属报告：
艾瑞咨询：2023年中国NFC果汁消费者洞察报告（48页）.pdf
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其它
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其它
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其它
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其它
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2023不同性别消费者的NFC果汁购买诉求
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2023年中国NFC果汁的复购驱动因素
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消费者在NFC果汁购买痛点主要集中在果汁口味、价格、产品包装方面。在选购果汁过程中口味选择范围小、产品价格高，此外产品包装设计不够人性、果汁品质难以直观了解，是购买阶段的主要痛点。
具体来看，年轻人、一线城市、高收入者人群对果汁创意及趣味性、包装颜值及质量有更多期待，大龄青年及中年价格敏感，低线及二线城市在渠道冷藏条件上体验不佳。
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艾瑞咨询：2023年中国NFC果汁消费者洞察报告（48页）.pdf
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消费渠道以线下为主，线上成为重要补充
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