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1、Rethinking Pet Food PackagingSimone ObettiCEO Velvet USA,Inc.Who I AmSimone Obetti,CEO at Velvet USA,Inc.25+years expertise in materials and machinery for packaging15+years in Pet Food industry Italian born,US citizen based in Brooklyn,NYProudly father of Frida,Violaand PProtecting Pet Food and Faci
2、ng Sustainability:The Journey of a SuperheroExploring challenges,trade-offs and future solutions in sustainable pet food packagingThe EnemiesOxygenHumidityTimeLightTemperatureand many othersMany Missions,Many SuperpowersContain the productTransport it safely to shelves and homesProtect against exter
3、nal or internal agents(oxygen,moisture,light,grease)Preserve freshness and maintain flavorWithstand drops and mechanical stressStand upright on the shelfPerform seamlessly on packaging and filling machinesMany Missions,Many SuperpowersResist thermal processes(pasteurization,sterilization)Withstand p
4、ressure and long-distance journeysBe easy to open and resealableRepresent the brandInform the customer(ingredients,traceability)Comply with different regulation for each country or stateOne More SuperpowerBut what if we asked our superhero to also protect the environment and safeguard the planets fu
5、ture?What Drives Sustainability Forward?Conscious consumers85%of pet owners prefer brands that care for the environmentStricter regulationsLaws on recyclability and extended producer responsibility are increasing globallyRising costs of disposal and eco-taxesNon-recyclable materials are becoming mor
6、e expensive to manageThe Main Issue:Multilayer Cannot be SeparatedOnly 14%of flexible packaging is recycled globallyLimited recycling infrastructure worldwideLack of advanced technology and know-howMany Missions,Many MaterialsEach layer contributes a unique superpower:Strength,Barrier,Sealability et