利用“食物回馈”循环将现实世界的宠物健康数据整合到食谱设计和产品创新中.pdf

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1、Integrating RealWorld Pet Health Datafor recipe design,product innovationFoodback LoopTara ZedaykoChief Scientific Officer,OllieInsightsAtWe are transforming pet care withbetter nutrition,class-leading consumer tech,&broad-based pet wellness data.InsightsTo accelerate this vision,Ollie acquired DIG

2、Labs in April and fully integrated the capabilities into our Members Only App ExperienceOllie is the pet food industrys largest DTC health screenings providerCumulative HS Customers(Quarterly)Feedback from parents remains outstanding.Ollie Health is driving positive health outcomes in dogs.“I really

3、 appreciate the health screens!I think this is a fantastic service for your customers.Just knowing I can have someone look in on her occasionally is really reassuring.”-Babys mom Holly H.“I love how you keep up with all of her and not just the food.Thanks for caring.”-Bellas mom Denise M.“The fact t

4、hat you offer such services is amazing and Im sold on your company and its interest in my pup and your passion for making a difference.”-Sunnys dad Robert B.Screening engagement drives business valueConsumer Lifetime Value+59%Member NPS+18%Meet ScoutPup of the WeekBeforeAfterWelcome!Upload PhotoCust

5、om Transition PromptsOur Highest Rated Health Screening:Transitioning to Ollie Unique for any pet food player,we can now precisely link nutrition,real world data and product development on demand8 with traditional pet nutrition assessments as the foundation.Trivia Time!Introducing Ollie Foodback We

6、now have robust connections between what we know about dogs,their food,&their health.Which Ollie Pup Breed Has Submitted the Most Skin&Coat Screenings?FrenchieHuskyChihuahua Jack Russell TerrierWhich age group of Ollie dogs tend to be the chonkiest?.we still love them;)Puppies!(0