宠物益生菌：了解宠物主人的信念、动机、购买历程和需求.pdf

1、Pet ProbioticssLidiia Alaverdova DVMLidiia Alaverdova DVMHead of Global Marketing&Pet,Animal&Plant Biosolutions,NovonesisMay 6,2024Pet Probiotics:Understanding pet parents beliefs,motivations,purchase journey and needsFor business-to-business informational and educational purposes only.Not intended

2、for consumer communication.The information presented in this slide does not imply any claims.SlidoScom#3739753#3739753Interact Interact&askaskPeople are difficult4500 x 3 dog parents500 x 3 cat parentsIndependent Quantitative Research US,Mar 2024Independent Quant&Qual Research US&CN,2021-2022Indepen

3、dent Quantitative Research France,US,CN,Dec 2020Selection processNeed&DiscoveryPurchaseExperiencePet owners probiotic journey Need&DiscoveryPet owners probiotic journey pprobiotics58%familiarUS Quant study,Mar 2024,1062 total dog and cat ownersProbiotics take a strong spot in functional ingredients

4、listASSOCIATION WITH GENERAL HEALTH&WELLNESS,%of OWNERS;Base all respondents Q8a.Which of the following ingredients/supplements do you associate with General health&wellness management of Dogs/Cats MULTI CODETOTAL DOG OWNERSTOTAL DOG OWNERSN=5429%9%12%16%16%22%27%28%43%49%49%70%5%Dont knowDried brew

5、er yeastFruit seed extractPostbioticsCoconut OilEssential OilsFiber complexPrebioticsMineralsOmega 3ProbioticsVitaminsNoneTOTAL CAT OWNERSTOTAL CAT OWNERSN=52212%10%11%14%16%26%27%28%47%47%48%68%5%Dont knowDried brewer yeastFruit seed extractCoconut OilPostbioticsEssential OilsFiber complexPrebiotic

6、sProbioticsMineralsOmega 3VitaminsNoneNo.2No.3AllergiesStress/anxietyWeight managementOral healthSkin&coat healthFriends/Family recommended36%42%51%60%Immune system healthMaintain general healthDigestive/gut healthVet RecommendedVeterinarians remain the main trigger,followed by digestive health bene