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Internet Retailing&Imagino：2025年瑞士奢侈品行业调研报告（英文版）（29页）.pdf

上传人： Kell****reet 编号：652460 2025-05-14 29页 2.38MB

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1、499April 2025RXSLXSW25RPSwitzerland LuxuryInternetRetailing2025In partnership with:2|InternetRetailing|April 2025RXSLXCH25RP 2025 SWITZERLAND LUXURY|INTRODUCTION&CONTENTSThe Swiss luxury sector is,in many ways,the epitome of what luxury is all about;high quality,great legacy and the on-going embrace

2、 of technology.These things are all seen in the luxury brands that call Switzerland home the watchmakers and jewellers and,as this report shows,the luxury-attuned Swiss consumers who buy luxury goods.The Swiss luxury market is a buoyant one.Recovering rapidly to a small dip during the pandemic,it sa

3、iled past 34.2bn in 2023 and is on course to grow still further in 2025.The biggest single segment of the luxury consumer market in Switzerland is,as it is everywhere,fashion and apparel,with that and sports apparel taking the lions share of the market.Interestingly,luxury watches almost exclusively

4、 all made in Switzerland are only bought by a quarter of the population.More attractive to the Swiss shopper are high-end cosmetics and perfumes,driven by affluence and an increasing desire to be more natural and sustainable.In fact,sustainability is a key driver in the Swiss luxury consumer market,

5、with nearly half(48%)of Swiss luxury shoppers saying that they are willing to pay between 5%and 10%more for sustainable luxury goods.A further 15%would go as high as 25%more.That means that a staggering two thirds(63%)would pay somewhere between a 5%and 25%premium for more sustainable luxury goods.I

6、ntroductionWhere the Swiss market for luxury goods gets really interesting,however,is in the where they shop.Unlike most other luxury shoppers worldwide,the Swiss eschew the theatre of instore luxury retail,preferring instead to shop via mobile,primarily,and online as a secondary channel.Almost half

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本文主要介绍了瑞士奢侈品市场的发展现状和趋势。 1. 瑞士奢侈品市场在2023年达到342亿欧元，预计2025年将进一步增长。 2. 瑞士奢侈品市场以时尚和服装为主，手表和珠宝虽然重要，但只被四分之一的瑞士人口购买。 3. 瑞士消费者更倾向于使用移动设备和在线购物，其中48%的消费者主要通过智能手机购买奢侈品。 4. 可持续性是瑞士奢侈品消费者购买决策的主要驱动力，63%的消费者愿意为可持续的奢侈品支付更高的价格。 5. 瑞士奢侈品市场的主要参与者包括Farfetch、Gucci、Hermes、Hugo Boss和Longines等品牌。 6. Farfetch是瑞士最受欢迎的奢侈品网站，2024年的收入接近5亿欧元。 7. Gucci、Hermes和Hugo Boss等品牌在瑞士市场表现强劲，深受消费者喜爱。 8. Longines通过结合传统工艺和现代技术，提供价格更亲民的瑞士手表，受到广泛欢迎。
瑞士奢侈品市场如何？ 瑞士消费者如何在线购买奢侈品？ 瑞士奢侈品品牌如何吸引消费者？
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