Internet Retailing&Imagino：2025年瑞士奢侈品行业调研报告（英文版）（29页）.pdf

1、499April 2025RXSLXSW25RPSwitzerland LuxuryInternetRetailing2025In partnership with:2|InternetRetailing|April 2025RXSLXCH25RP 2025 SWITZERLAND LUXURY|INTRODUCTION&CONTENTSThe Swiss luxury sector is,in many ways,the epitome of what luxury is all about;high quality,great legacy and the on-going embrace

2、 of technology.These things are all seen in the luxury brands that call Switzerland home the watchmakers and jewellers and,as this report shows,the luxury-attuned Swiss consumers who buy luxury goods.The Swiss luxury market is a buoyant one.Recovering rapidly to a small dip during the pandemic,it sa

3、iled past 34.2bn in 2023 and is on course to grow still further in 2025.The biggest single segment of the luxury consumer market in Switzerland is,as it is everywhere,fashion and apparel,with that and sports apparel taking the lions share of the market.Interestingly,luxury watches almost exclusively

4、 all made in Switzerland are only bought by a quarter of the population.More attractive to the Swiss shopper are high-end cosmetics and perfumes,driven by affluence and an increasing desire to be more natural and sustainable.In fact,sustainability is a key driver in the Swiss luxury consumer market,

5、with nearly half(48%)of Swiss luxury shoppers saying that they are willing to pay between 5%and 10%more for sustainable luxury goods.A further 15%would go as high as 25%more.That means that a staggering two thirds(63%)would pay somewhere between a 5%and 25%premium for more sustainable luxury goods.I

6、ntroductionWhere the Swiss market for luxury goods gets really interesting,however,is in the where they shop.Unlike most other luxury shoppers worldwide,the Swiss eschew the theatre of instore luxury retail,preferring instead to shop via mobile,primarily,and online as a secondary channel.Almost half