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上传人: 山海 编号:627075 2025-04-21 14页 1.27MB

1、Simplifying Social Commerce in AfricaEmpowering businesses to sell and grow on WhatsAppGhalas mission is to bridge the digital commerce gap for African businesses by providing seamless tools to sell,manage,and grow using their favourite apps.Transforming African SMEs with Digital SolutionsModern e-c

2、ommerce solutions are complex and disconnected,requiring multiple platforms and technical expertise that SMEs in Africa often dont have the resources or capacity to manage.The ProblemSMEs IN AFRICA ARE STRUGGLING TO SCALE AND SELL DIGITALLY.70%of SMEs in Africa rely on WhatsApp and other social medi

3、a for customer engagement and selling,yet they lack the tools to manage orders effectively and simplfy sales process.This results in inefficiencies,missed sales opportunities,and poor customer service,hindering growth in a rapidly digitizing economy.The SolutionGhala uses AI automation to simplify o

4、rder management,payments and customer engagement for SMEs within Whatsapp platform.Multiple ways to engage customers and track sales,providing businesses with a unified tool that integrates communication,transactions,and customer insights into one seamless platform.The SolutionSet up Fee10$per accou

5、nt Per Transaction3%per Transaction$2 Trillion$3.42 BGlobal Social Commerce Market14.15 CAGRRevenue StreamsThe Market SizeTotal Addressable MarketAfrica has over 44 Million SMEsServiceable Addressable Market93%of small businesses in Sub-Saharan Africa have digitized at least one aspect of their busi

6、ness operationsServiceable Obtainable Market400 million Africans use social media platforms,with many making their first online purchase through these platforms.$1.144B$583 M$392 MOver 50 merchants are already live on Ghala platform,actively engaging customers

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Ghala旨在通过提供无缝工具,帮助非洲企业利用他们最喜欢的应用程序(如WhatsApp)进行销售、管理和成长,从而弥合数字商业差距。文章指出,现代电子商务解决方案复杂且不连贯,非洲的SMEs往往没有足够的资源或能力来管理。70%的非洲SMEs依赖WhatsApp等社交媒体进行客户互动和销售,但他们缺乏有效管理订单和简化销售流程的工具。Ghala使用AI自动化简化订单管理、支付和客户互动。非洲有超过4400万SMEs,93%的撒哈拉以南非洲小企业已经数字化了其业务运营的至少一个方面。Ghala平台上已有50多个商家活跃,重点是赋能现有电子商务,而非取代现有系统。非洲85%以上的智能手机用户依赖WhatsApp进行通信和商业活动,WhatsApp成为SMEs的主要平台。
"Ghala如何帮助非洲SMEs成长?" "非洲SMEs在数字化销售中面临哪些挑战?" "Ghala平台如何简化社交商务订单管理?"
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