1、Simplifying Social Commerce in AfricaEmpowering businesses to sell and grow on WhatsAppGhalas mission is to bridge the digital commerce gap for African businesses by providing seamless tools to sell,manage,and grow using their favourite apps.Transforming African SMEs with Digital SolutionsModern e-c
2、ommerce solutions are complex and disconnected,requiring multiple platforms and technical expertise that SMEs in Africa often dont have the resources or capacity to manage.The ProblemSMEs IN AFRICA ARE STRUGGLING TO SCALE AND SELL DIGITALLY.70%of SMEs in Africa rely on WhatsApp and other social medi
3、a for customer engagement and selling,yet they lack the tools to manage orders effectively and simplfy sales process.This results in inefficiencies,missed sales opportunities,and poor customer service,hindering growth in a rapidly digitizing economy.The SolutionGhala uses AI automation to simplify o
4、rder management,payments and customer engagement for SMEs within Whatsapp platform.Multiple ways to engage customers and track sales,providing businesses with a unified tool that integrates communication,transactions,and customer insights into one seamless platform.The SolutionSet up Fee10$per accou
5、nt Per Transaction3%per Transaction$2 Trillion$3.42 BGlobal Social Commerce Market14.15 CAGRRevenue StreamsThe Market SizeTotal Addressable MarketAfrica has over 44 Million SMEsServiceable Addressable Market93%of small businesses in Sub-Saharan Africa have digitized at least one aspect of their busi
6、ness operationsServiceable Obtainable Market400 million Africans use social media platforms,with many making their first online purchase through these platforms.$1.144B$583 M$392 MOver 50 merchants are already live on Ghala platform,actively engaging customers