增强智能：人工智能如何助力以信息流的速度进行故事创作.pdf

1、July 8,20242024s Most Outstanding Healthcare Comms Agency(again)“The agencys ability to drive commercial results through communications,difficult in any area,is especially rare in pharma.”-PRWeekPRWeekContact:pdyermeetprompt.co230Years in Business220FTEsAI,FIT,Technology,Ops#1Midsize Independent Age

2、ncy in HealthGlobally Connected through Worldwide Partners,Inc.Legacy of Breaking Through with Pharma-FirstsWho We Are:Agency Snapshot Best Healthcare Product Launch(x2)Pharma-fluent.Consumer-inspired.Female-Founded.Recognized Leaders In Diversity Equity&Inclusion3Building on previous yearsKey Takea

3、waysEarned-First Marketing:Get Googled:20222023Due to the powers of consumerization,the HCP gap,and decline in effectiveness of both advertising and personal promotion,the most successful marketing campaigns must now be Earned-First.The single KPI that most strongly correlates to drug sales going up

4、 or down each month is whether people are Googling your product by name.So,how are you driving the behavior of Getting Googled?4Augmented Intelligence:How AI Enables Storymaking at the Speed of the FeedTodays Main TakeawaysOver the next half hour,Im going to try convincing you that AI-enabled Storym

5、aking is the key to bridging the gap between traditional PR/Comms and the promised land of Earned-First Marketing.20245The current GenAI discourse todayUninspiring use casesFanciful future visionsFear mongeringWPP TO INVEST$318 MILLION IN AI ANNUALLY,DOESNT EXPECT MUCH REVENUE GROWTHPublished on Jan

6、uary 30,2024.6The reality on the ground,from an AI-augmented agencyAccelerating insightsAligning Creative visionsAugmenting content productionAutomating simple tasks Brief rough drafts Storyboards Visual briefs to partners Pre-production prototyping Identifying trends Processing visual content Auto-