全球故事讲述策略：在多个国家或地区建立一致性和灵活性.pdf

1、Global Storytelling Global Storytelling Strategy:Strategy:Creating Consistency Creating Consistency and Flexibility Across and Flexibility Across Multiple CountriesMultiple CountriesFierce Pharma SummitJuly 2024About UsAbout Us2Antonis PapasolomontosAntonis PapasolomontosDirector,Corporate Affairs,E

2、urope,AbbVie Emily SullivanEmily SullivanDirector,Global Corporate Social Media,AbbVie31Brief background about AbbVie2Explain our challenge3How weve tackled the challenge4Future opportunitiesWhat well cover What well cover todaytodayAbout AbbVieAbout AbbVie4AbbVie creates AbbVie creates medicines an

3、d medicines and solutions that solutions that put impact first put impact first for patients,for patients,communities communities and our worldand our worldJanuary 2,2013AbbVie was founded50K+employees working in 70+countries$63Binvested*to research,develop and discover new medicines since AbbVie wa

4、s founded*Adjusted R&D investment,cumulative since inception20 countrieswith R&D and/or manufacturing facilities75+conditionstreated across all stages of life in 2023,up from 20 conditions in 2013.50MM+people are treated every year,including more than 16 million people in the United States 25major p

5、roduct or indication approvals since 2013 including 4 major product or indication approvals in 2022175+countries where AbbVie products help people and patientsRecognizedfor being a good corporate citizen and for our contributions to society and business performanceData current as of 2022 year end.R&

6、D investment figure source AbbVie 2023 ESG report.Our comms evolutionOur comms evolution6AbbVie Corporate Affairs has evolved our model to be more supportive and considerate of local in-country needs.Weve done this through:Corporate Corporate Affairs Affairs EvolutionEvolutionCoCo-Creation and Creat