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1、通过CLCA释放第一方数据价值驱动跨境企业营销表现提升Deloitte Consultings work is done for Client only and is based on Clients particular circumstances.Deloitte Consulting does not takeon responsibility or liability from third parties.Client should only use Deloitte Consultings Work Product for the intended purpose,and no ot

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4、bility(including without limitationthose arising from negligence)to them.For the avoidance of doubt,all duties and liabilities(including without limitation those arisingfrom negligence)to any third party including Permitted Transferees will be specifically disclaimed.Disclaimer现在和未来：现在和未来：第一方数据与广告技术

5、赋能，投放效果提升第一方数据与广告技术赋能，投放效果提升第一方数据后台第一方数据后台（广告主）AI驱动的广告解決方案驱动的广告解決方案（第一方数据助燃AI 系统学习与优化）媒介人群媒介人群（广告受众）数据可获性高，投放策略升级数据可获性高，投放策略升级利用第一方数据：适应新的隐私环境，增强AI系统的学习与优化效果市场速递运用第一方数据驱动营销，实现以下提升：运用第一方数据驱动营销，实现以下提升：数据来自德勤2023年报告”Want to pull ahead of the pack?Ramp up data-driven capabilities.”通过425家美国品牌首席营销官访问结果*18

6、%获客成本降低27%转化率提升20%单客户消费提升23%客户满意度提升利用第一方数据：市场领先企业已经快速采取行动，产生实际业绩提升市场速递1.第一方数据来源于企业与客户的直接互动和交易过程，包括以下主要类别：1）基本信息：姓名、年龄、性别、职业、教育背景、电子邮件等2）交易数据：购买时间、购买产品、购买频率、购买金额等3）网站和应用行为数据：品牌网站或应用的浏览、点击、搜索、加购等4）反馈数据：与客服的互动记录、投诉、建议、评价和调查反馈等5）营销互动数据：对营销活动的响应，广告点击、邮件点击、活动参与等6）市场领先企业选择充分利用第一方数据1迎接挑战探索公域应用场景，赋能转化效果提升82%