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5、赋能，投放效果提升第一方数据与广告技术赋能，投放效果提升第一方数据后台第一方数据后台（广告主）AI驱动的广告解決方案驱动的广告解決方案（第一方数据助燃AI 系统学习与优化）媒介人群媒介人群（广告受众）数据可获性高，投放策略升级数据可获性高，投放策略升级利用第一方数据：适应新的隐私环境，增强AI系统的学习与优化效果市场速递运用第一方数据驱动营销，实现以下提升：运用第一方数据驱动营销，实现以下提升：数据来自德勤2023年报告”Want to pull ahead of the pack?Ramp up data-driven capabilities.”通过425家美国品牌首席营销官访问结果*18

6、%获客成本降低27%转化率提升20%单客户消费提升23%客户满意度提升利用第一方数据：市场领先企业已经快速采取行动，产生实际业绩提升市场速递1.第一方数据来源于企业与客户的直接互动和交易过程，包括以下主要类别：1）基本信息：姓名、年龄、性别、职业、教育背景、电子邮件等2）交易数据：购买时间、购买产品、购买频率、购买金额等3）网站和应用行为数据：品牌网站或应用的浏览、点击、搜索、加购等4）反馈数据：与客服的互动记录、投诉、建议、评价和调查反馈等5）营销互动数据：对营销活动的响应，广告点击、邮件点击、活动参与等6）市场领先企业选择充分利用第一方数据1迎接挑战探索公域应用场景，赋能转化效果提升82%