抖音电商2022-2023樱桃趋势报告.pdf

1、Douyin E-Commerce 2022-2023 Cherries Trend Report Interest Based E-CommerceInnovation in Cherries Promotion in ChinaProduced by Douyin E-CommerceApr 2023This report was generated by Douyin E-Commerce and is aimed to help online sellers understand the category,identify key consumer groups and consump

2、tion trends,and provide recommendations on future opportunities.The report includes the opinion of Douyin E-Commerce and should not be generalized.1.The Chinese E-Commerce Market for Fresh ProduceOverview of Fresh Produce E-commerce DevelopmentDouyin Interest Based E-Commerce 2.02.Cherries Promotion

3、al Program 2022-2023Douyin Promotional Program Key NumbersIntroduction of Key Douyin Promotional Mechanics3.Trends and OpportunitiesOpportunities for Chilean exportersPART ONEThe Chinese E-Commerce Market for Fresh Produce1.In 2021,the size of Chinas fruit retail market grew to 185 Billion USD;Onlin

4、e retail sales account for 22%of total retail value(40.7 Billion USD)compared to accounting only 8%share in 2016.2.E-Commerce sales share increasing rapidly supported by supply chain upgrades and emergent e-commerce trends that are characterized by sales driven by short-videos and influencer live-st

5、reams.Overview of Fresh Produce E-commerce DevelopmentFrost&Sullivan Market ReportMature recommendation systemsshort-video&livestreams popularizationHigh quality content creatorsDouyin E-Commerce initiates a brand-new business areaDaily Active Users(DAU)Monthly Search Users70.3 billionred packets ex

6、changed on Douyin50.6 billionviews of Lunar New Year-related videos on Douyin8.29 millionreunions recorded on Douyin 42.3 billionviews of COVID prevention and control methods on Douyin8600 billion views of entertainment videos on Douyin28.71 millionweddings and dates recorded on DouyinDouyin Interes