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1、Brand Centered Assets ManagementMeaningfulSalienceAffinityConstantly measure the Brand Valueby Brand Power Iconic moment Local cultureVirtual connectionMaintain brand equity while evolve with the way we communicateMindful differentiated approach for different tierTriggerMotivateSeedOmni&Occasion Sal
2、ience&expansionMeaningful recruitmentCall for action Demand creationRemove barrierManaging consumer life value.Beyond joyful familyBeyond the biscuitBeyond UScustomersdistributorsoperatorsCreate whole eco-system With key stakeholdersconsumerValue CreationValue CreationValue CreationValue CreationValue Creation