食品配料安全和标签方面的政策发展.pdf

1、Circana,LLC|Proprietary and confidentialPolicy Developments Around Food Ingredient Safety and Labeling:Consumer InsightsCircana,LLC|Proprietary and confidential2The last 25 years shaped how consumers eat&drink todaySource:Desk ResearchTodays eating behaviors are the result of 25 years of compounding

2、 cultural,technological,health,and policy forces not a single trend.2000-2007Information&RestrictionDigital nutrition access expands Growing attention on trans fat&low-carb FDA labeling grows Functional foods emergeResult:Consumers actively managing food through rules and avoidance2008-2014Technolog

3、y Meets LifestyleRecession reshapes priorities Social media enters food culture Smartphones change food discovery Natural&farm-to-table grow Influencers emergeResult:Eating becomes social,cultural,and identity-driven2015-2019Values&PersonalizationSugar reduction focus Ethics&sourcing expectations ri

4、se Plant-based goes mainstream Personalized nutrition acceleratesResult:Food reflects personal values and individual needs2020-2022Health as AgencyPandemic elevates health awareness Food used for protection&prevention Social platforms act as health educatorsResult:Consumers take control of health de

5、cisions outside traditional systems2023-2026Intervention&ResetGLP-1 weight-loss acceleration Viral health trends drive intentionality Policy-led health education expands New food pyramid resets guidanceResult:Medical,digital,and policy forces converge to reshape eating behaviorCircana,LLC|Proprietar

6、y and confidential3Food&Beverage Spending Power of Healthy Consumers Health-minded consumers account for 40%of food and beverage sales Healthy consumer defined as healthy per NutriLink(retail)and those who describe diet as healthy per CREST.Source:Circana Complete Wallet(retail)CREST(foodservice),ye