Talkwalker & Twitter：探索推特上的生活成本对话（2022）（英文版）（23页）.pdf

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1、Exploring the Cost of Living ConversationWhat brands can learn from insights on TwitterIntroductionIn 2022,a storm of global issues has led to whats being referred to as a cost of living crisis.1 Inflation is on the rise,causing many products to increase in cost,with wages often failing to keep up.A

2、s prices continue to increase,some consumers are taking to Twitter to discuss the worlds changing economy.2 In this report,Talkwalker,a Twitter Official Partner and leading consumer intelligence company,examines these conversations on Twitter to help understand how the public is dealing with the dra

3、stic changes.By diving into the global conversation on Twitter,we will provide brands with a more empathetic view of their consumers enabling them to adapt their messaging,products,and positioning to demonstrate awareness and address consumer sentiment.1 Vice,How the Global Cost of Living Crisis Is

4、Unfolding Across the World(May 27,2022)2 Statista,Monthly inflation rates in developed and emerging countries from December 2020 to May 2022In this report,well examine the broader cost of living conversations by analyzing over 16.2M Tweets.3 Well then dig deeper into the data,to reveal the key topic

5、s of these conversations,including:?How cost of living conversations are multiplying,especially amongst younger generations,and why that trend may continue over the coming month?Why fuel and energy costs are the key conversation drivers on Twitte?How people are considering changing their consumer be

6、havio?What help consumers are actively seeking from governments,society,brands,and the Twitter communityWhat is the cost of living?The cost of living is the amount required to cover the basics consumers need to live a sustainable life.4 Recently,several factors have led to increases in many expenses