Feedvisor：2022年亚马逊消费者行为报告（中译版）（41页）.pdf

1、The 2022 Amazon Consumer Behavior ReportBased on a Survey of 2,000+U.S.Shoppers FEEDVISOR2Initial signals indicated that 2022 would bring a return to normalcy for the U.S.economy;yet early in the year,optimism gave way to a new series of challenges and frustrations.Political fractures,societal probl

2、ems,and the war in Ukraine layered upon an already unstable supply chain and labor shortages,caused unprecedented inflation and threats of recession.As 2022 has progressed,these mounting pressures have materially affected the way consumers behave,but there remains a continuation of“digital-first”beh

3、aviors adopted during the pandemic.The U.S.e-commerce market has managed to maintain and even build upon those early pandemic shifts in consumer buying behavior,with U.S.e-commerce sales expected to cross the$1 trillion mark and hit$1.050 trillion by the end of 2022.1 Even in the face of high inflat

4、ion,the healthy job market,low unemployment,and wage increases have kept U.S.consumers spending,but they are more budget conscious and spending differently.Marketplaces have benefited,as Amazons Q2 earnings report was surprisingly strong,with a 7%increase in revenue and a 13-18%increase predicted fo

5、r Q3.2A Reshaped Consumer Landscape:Economic Pressures and Shifting Priorities Replace Pandemic Challenges1 eMarketer 20222 CNBC 2022Dani NadelPresident and Chief Operating Officer,FeedvisorFeedvisors fifth installation of its consumer survey:The 2022 Amazon Consumer Behavior Report provides focused

6、 insights into the changing behaviors and trends shaping e-commerce.Providing an in-depth view into the minds and wallets of over 2,000 U.S.consumers,this report includes the influence of supply chain and inflation on consumers buying habits,how online media consumption and shopping behaviors have e