线下PR展&快闪店通过深化品牌色主题加深差异化认知-行业数据

线下PR展&快闪店通过深化品牌色主题加深差异化认知

品牌色、品牌花融入产品设计及线下营销，加深差异化认知。以三大核心品牌为例，公司赋予各品牌代表色，例如珂莱蒂尔玫红、娜尔思 25 度蓝、奈蔻绿、珂思黄，并在产品设计上融入玫瑰、百合、兰花等品牌花赋予品牌差异化内涵，结合线下场景深度植入，对各大品牌做清晰区分，打造差异化认知。

行业数据

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