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按年龄划分的中国奢侈品消费者画像分布（%）-行业数据

按年龄划分的中国奢侈品消费者画像分布（%）
按年龄划分的中国奢侈品消费者画像分布（%）
新潮品牌的接受度更高。若按照 18~35 岁、35 岁以上对样本消费者进行分类，其中 35 岁以下消费者中“奢侈品鉴赏者”中占比达到 46%、“奢侈品投资者”占 37%、“新奢品先锋者”中占到 29%；而在 35 岁及以上人群中“奢侈品新手”画像人群占比达到 69%。
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所属报告： 纺织服装行业复盘Chanel涨价：探究奢侈品商业逻辑与消费现状-231013（28页）.pdf
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