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中国内地Z时代购买奢侈品的动机（%）-行业数据

中国内地Z时代购买奢侈品的动机（%）
中国内地Z时代购买奢侈品的动机（%）
奢侈品牌聚焦 Z 世代需求，高品质及送礼构成核心购买动机。具体来看，近1/3 的 Z 世代消费者是“奢侈品鉴赏者”，即更加追求奢侈品细节、并希望被归类为品味高雅时尚人士，而除了奢侈品新手占比偏低外，Z 世代在其他消费者画像分布较为均衡。Z 世代消费者购买奢侈品的主要动机在于获得更优质的产品和服务、以及送礼需求。
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所属报告： 纺织服装行业复盘Chanel涨价：探究奢侈品商业逻辑与消费现状-231013（28页）.pdf
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