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Costa与星巴克英国门店数量（2021）-行业数据

Costa与星巴克英国门店数量（2021）
Costa与星巴克英国门店数量（2021）
衡的本土连锁咖啡品牌（Costa和Tim Hortons）。这些连锁咖啡馆在星巴克进入本土市场前已耕耘多年，品牌更受当地人认可。但由于进行全球化扩张较晚，这些品牌在国际市场上品牌力远落后于星巴克。星巴克凭借授权模式较早进行全球化扩张，在东亚（日本、韩国、中国）等地区咖啡市场培育中奠定了品牌地位，先发优势明显。
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所属报告： 食品饮料行业：从星巴克成长路径看我国连锁餐饮-211027（35页）.pdf
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