1、2025 Back-to-School InSightsHow people plan to shop for the B2S seasonJ U LY 2 02 5With summer underway,millions of parents,students,and educators across the country are gearing up for the back-to-school seasonstocking up on everything from supplies and clothing to electronics and dorm essentials.Ba

2、ck-to-school shopping remains one of the largest annual retail events,with total U.S.spending estimated to have reached$38.8 billion in 2024,according to the National Retail Federation.This marks the second-highest total on record,following 2023s$41.5 billion.To help marketers plan effectively for t

3、his shopping period,InMarket surveyed U.S.adults to uncover key back-to-school shopping behaviors and preferences.These findings provide valuable guidance on when consumers plan to shop,what items they intend to purchase,how much they expect to spend,and where they intend to make their purchases,and

4、 moreenabling brands and retailers to better tailor campaigns,and align their offerings with shopper expectations.Survey DataInMarket fielded the 2025 Back-to-School survey in May 2025 to 2,781 US adults(18+).Responses have been weighted according to the US census based on age and gender.Introductio

5、nMethodologyAlmost half of respondents(48%)plan to shop primarily in AugustConsumers plan to shop toward the end of summer,with 48%indicating they primarily plan to shop in August.An additional 34%said they plan to shop in July.When do you plan on primarily shopping for back-to-school?Base:2,781 U.S

6、.adults.Weighted to the US census on age and gender.Source:InMarket Back-to-School Survey,2025.12%34%48%1%5%0%5%10%15%20%25%30%35%40%45%50%JuneJulyAugustSeptemberOtherRising costs will likely cause shopper behaviors to shift this yearHow do you intend to shift your back-to-school shopping plans beca