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1、The key consumer trends set to shape the future of shopping Discover how mood-led shopping,TikTok as a search engine,and hyper-personalised journeys are redefining how shoppers will engage this Black Friday and beyond.You can be forgiven for thinking a phenomenon named Black Friday would be confined

2、 to one day.But in 2025,Black Friday is an entire season,a state of mind,a cultural inflection point.From a day to a weekend to Cyber week to Black November,its spilling out uncontrollably.And brands and consumers can barely keep up.This new era of shopping comes with new rules of engagement.Think g

3、oing in-store or a simple Google search is the way consumers will find your product?Wrong.Think discounts alone are enough to get them through the checkout?Wrong again.From AI becoming the new search engine and hyper-personalisation giving shoppers what they want before they know they want it,to dea

4、l fatigue and scam skepticism,retail experiences are mutating as aggressively as Black Friday is expanding.We spoke with 200 real consumers across the UK and US ahead of the busiest shopping season of the year to get the top 13 trends and behaviours that will define Black Friday 2025.The old ways wo

5、nt cut it.But dont worry-weve got the guide on what will.0102030405060708Whats in the cart?Shoppers reveal their 2025 wish listsImpulse check:Considered consumption over knee-jerk reactionsGoodbye Google?Social and AI searchShop the vibe:Moods,lifestyles and aesthetics replace brand discoveryTikTok

6、till I drop:Social commerce goes mainstreamGreen Friday:The rise of resale gifting vs the waste crisisThe Creep:From One Day of Deals to Black NovemberMade just for me:Hyper-personalised algorithms calling the shots09101112131415Alexa,buy my Christmas list:Voice-led shopping and AR try-onsSmart spen