奥美：2025 B2B业务的未来：新商业格局下适应性企业增长与韧性构建指南（英文版）（52页）.pdf

1、THE FUTURE OF B2BTHE ADAPTIVEBUSINESS The power playbook for driving growth and resilience in the new business landscapeccelerated by the COVID-19 pandemic,but brewing for years prior,customer expectations are changing,supplier dynamics are in flux,sales organizations are set for a remix,and a wave

2、of new technologies and data analytics tools are just waiting to assist with your competitive advantage if your organization can operationalize them quickly enough,that is.The reality is that adapting to this change is hard,but not impossible.As a B2B leader,tackling hard is in your DNA.You power ci

3、ties.You power economies.You transport food to tables.Hard has never meant impossible.And now the events surrounding the global pandemic have spawned a period of revolutionary change,challenging even the most hardened B2B leaders.Through our conversations and proprietary research,weve identified a f

4、uture-forward leadership approach were calling Adaptive Business:customer-centric businesses that succeed through adversity by adapting quickly and confidently to the new business landscape.The results of our analysis are lessons learned and a playbook that any leader can harness to continuously rev

5、olutionize their business for any number of challenges that come their way in the future.Those that fail to change in this new world will be left behind.In this report well explore these changes and show how any business leader can drive the future of the Adaptive Business by:EXECUTIVE SUMMARYTHE FU

6、TURE OF B2BIts a wild time to be leading a B2B business.1.Challenging the traditional norms of how relationships and trust are built through hybrid customer relationships.2.Developing networked ecosystems fit for continuous growth:from traditional routes to market,to unconventional direct to consume