IAB：2025年数据状况配套指南：面向代理商、品牌、出版商与广告技术提供商的战略Playbook（英文版）（14页）.pdf

1、State of Data 2025 Companion GuideA Strategic Playbook for Agencies,Brands,Publishers,and Ad TechMarch 2025SPONSORED BY:STATE OF DATA 2025:Additional AI Recommendations ContentsPreface:An AI-Driven Approach to Smarter Marketing&Measurement0304Recommendations for Agencies0810Recommendations for Publi

2、shersRecommendations for Ad Tech&Measurement Providers2Recommendations for Brands 06STATE OF DATA 2025:Additional AI RecommendationsPreface:An AI-Driven Approach to Smarter Marketing&Measurement3This document serves as a companion to the IAB State of Data 2025 report,providing a strategic playbook f

3、or brands,agencies,publishers,and ad tech providers to navigate the evolving marketing landscape with AI-powered solutions.As AI becomes central to planning,activation,analytics,and optimization,industry stakeholders must adopt data-driven,privacy-first strategies to enhance media efficiency,measure

4、ment accuracy,and cross-channel effectiveness.This paper outlines key AI applications that stakeholders should prioritize,focusing on both long-term transformation and immediate,actionable solutions to stay competitive in an increasingly fragmented and regulated digital environment.With privacy regu

5、lations reshaping data availability and media fragmentation increasing complexity,brands must move toward AI-powered data integration,audience intelligence,and campaign automation to enhance cross-channel marketing effectiveness.Agencies,facing signal loss and evolving attribution challenges,must in

6、corporate AI-driven market mix modeling,predictive analytics,and real-time optimization to ensure more efficient media investment and performance measurement.For publishers,AI-enhanced inventory management,yield optimization,and contextual intelligence will be essential to maximizing revenue and del