谷歌&ampamp国际商会：2022东南亚中小微企数字出口研究报告——东盟十国市场分析（英文版）（30页）.pdf

1、 MSMEs Digital Exports in Southeast Asia A Study of MSMEs Digital Exports in 10 ASEAN Markets November 2022|MSMEs Digital Exports in Southeast Asia|A study of MSMEs digital exports in 10 ASEAN markets|2 Table of contents Table of contents.2 List of figures.3 Introduction.4 I.Survey methodology.5 a.S

2、ampling methodology.5 b.Data collection.5 c.Limitations.5 II.Insights.8 III.MSME exports in ASEAN markets.9 IV.Barriers to MSME exports in ASEAN markets.12 V.Impact of COVID-19 on MSME exports in ASEAN markets.13 a.Impact on revenue,costs,employment.13 b.Impact on exports.14 c.Impact on use of digit

3、al tools.14 d.Impact on online sales.15 VI.MSMEs:Digital trade in ASEAN markets.17 a.Reasons to use digital tools.17 b.Top five digital tools and technologies.18 c.Barriers to accessing the Internet.18 d.Challenges when selling online.20 VII.MSMEs:Digital skills and training.21 a.Familiarity with di

4、gital tools and the need for training.21 References.23 Annex 1.24 Part A:State of play of MSMEs in the region.24 Part B:COVID-19 impact.25 Part C:Barriers to exports.27 Part D:Role of digital tools and technologies in enabling exports.27 November 2022|MSMEs Digital Exports in Southeast Asia|A study

5、of MSMEs digital exports in 10 ASEAN markets|3 List of figures Figure 1.Where is your business located?.6 Figure 2.What is the total number of full-time employees in your company?.7 Figure 3.Is your business women-owned?.7 Figure 4.What is the main sector of activity of your company?.7 Figure 5.Is y

6、our business engaged in exports of goods or services?What percentage of your production do you export?.9 Figure 6.What percentage of your exports goes to other Southeast Asian markets?.10 Figure 7.If you could increase your exports,which markets would you be most interested in exporting to?.10 Figur