1、1TRANSPARENCY TRENDS 2023:FOOD SHOPPERS INCREASINGLY PRIORITIZE INFORMATIONPublished by:FMI The Food Industry Association2345 Crystal Drive,Suite 800Arlington,VA 22202FMI,Transparency Trends,20232Written by:David OrgelDavid Orgel Consulting LLCCopyright 2023|FMIAll rights reserved.This publication m

2、ay not be reproduced,stored in any information or retrieval system or transmitted in whole or in part,in any form or by any means electronic,mechanical,photocopying,recording or otherwise without the express written permission of FMI.FMI,Transparency Trends,20233For questions or comments,please cont

3、act:FMI research related questions|Steve Markenson|Vice President,Research&Insights at smarkensonfmi.orgAbout FMI As the food Industry association,FMI works with and on behalf of the entire industry to advance a safer,healthier and more efficient consumer food supply chain.FMI brings together a wide

4、 range of members across the value chain from retailers that sell to consumers,to producers that supply food and other products,as well as the wide variety of companies providing critical services to amplify the collective work of the industry.www.fmi.org.About David Orgel Consulting LLCDavid Orgel

5、Consulting LLC delivers strategic content and thought leadership focused on the quickly transforming food retail and CPG industries.Clients include associations,industry companies,and other organizations.David Orgel,principal,is a well-known writer,consultant,journalist and industry expert who was t

6、he longtime chief editor of Supermarket News.For more information visit of ContentsExecutive Summary.Introduction:Shopper Perspectives Evolve.Transparency Grows in Importance.Information Drives Trust,Loyalty and Brand-Switching.From Ingredients to Sustainability:How Shoppers Determine Transparency.I