Muck Rack：2024年公关行业状况报告（英文版）（51页）.pdf

1、A STUDY BYTHE STA T E O FPR2 0 2 4About this surveyCompany type:37%agencies 29%brands 17%nonprofits 12%consultant 5%governmentLocation:75%U.S.5%Europe 5%Canada 3%AsiaIndustry:Public relations agency:17%Technology:10%Marketing/advertising agency:10%Nonprofit:9%Education:7%Other:7%Entertainment,media

2、and publishing:6%Healthcare/biotechnology/pharmaceuticals:6%Financial services/banking:4%Travel and tourism:4%Consumer products:4%Government:3%Food&beverage:2%PR team size:Solo:23%25:36%6-9:10%10-15:11%16-21:5%22-40:6%41+:10%Primary audience:28%B2B 31%B2C 36%B2B and B2CMethodologyWe surveyed 1,116 P

3、R professionals from April 4 to May 10,2024.The goal of this survey is to to deliver insights to the PR industry to help improve the workflow of public relations professionals.Muck Rack distributed the survey primarily through email.Muck Racks data journalist and content team cleaned the data in a v

4、ariety of ways.We removed low effort responses where the respondent completed the survey in less than five minutes.We also removed any duplicate entries,responses that were generated by spam accounts and checked the data for major outliers.Due to changes in phrasing,comparing data to previous years

5、may not be possible.Figures may not add up to 100%due to rounding errors or excluded categories.The conservative margin of error for the survey is about 3%.Executive Summary Social media trends:LinkedIn is the most important social platform for 50%of PR pros,far surpassing X/Twitter at 16%.A total o

6、f 61%plan to increase their LinkedIn use,while only 15%will focus more on X/Twitter.Budget and resource challenges:Although most PR pros expect their budgets to stay the same or rise over the next year,Half report their biggest challenge is insufficient resources,both financial and personnel.AI now