1、Optimizingdirect mail for maximum results 2Optimizing direct mail for maximum resultsContentsThe track aheadOptimization and a lesson from Formula 1 and othersOpportunities through testing The magic formula for ROI The finish line:Future forward direct mail campaigns01020304053581517STARTOptimizatio

2、n Learn how to easily scale and streamline workflow processes in order to eliminate waste and redundancies,saving time and money with automated direct mail.3Optimizing direct mail for maximum resultsThe track aheadThe track aheadIn this actionable guide,well share why optimization matters,why testin

3、g is critical,the magic ROI formula,and what the future holds for marketers and intelligent direct mail.Optimization Learn how to easily scale and streamline workflow processes in order to eliminate waste and redundancies,saving time and money with automated direct mail.Performance Maximize direct m

4、ail campaign performance as you learn to employ RVA(recency,velocity,and accuracy)as your guide.Testing Discover how to build testing into your direct mail workflows and what questions to ask to arrive at actionable results.The finish line!Assess the journey,review performance,and prepare for a futu

5、re of campaigns that push the boundaries and drive conversions and positive ROI.4Optimizing direct mail for maximum resultsMany businesses find that managing and optimizing their direct mail campaigns can be disjointed,with little or no data available to track performance.And if you cant track it,yo

6、u cant improve it.Traditional ways of creating and delivering direct mail are often slow and inefficient,because its not integrated with the existing technology stack and other marketing channels.With any marketing tactic,integrations to broader campaigns are essential to maximize the potential to a