Sinch：2022年面向运营商的短信价值最大化指南（英文版）（7页）.pdf

1、This guide takes a fresh look at SMS what it means for MNOs and their customers;and how to boost SMS business performance.Lets make SMS great again!How to realize the value of SMSmNo guideMaximizing value from SMS-An MNOs 1AN MNOs GUIDESMS matters nowmore than everFor consumers and businesses,SMS is

2、 a must-have.Its the only messaging service that can be received on every single handset worldwide no app download required.forecast global spend based on A2P SMS adoption by 10%of global enterprises$75bnDespite the rise and rise of over-the-top(OTT)messaging services,such as WhatsApp,Apple iMessage

3、,and Facebook Messenger,SMS still offers massive value for alerts,notifications,and checking in on friends.Why?Because it works,its that simple.With SMS,you dont need to worry whether the person you are contacting has any particular app.You know your message will get delivered.Businesses use SMS to

4、speak to customers every day bank statements,delivery notifications,appointment scheduling,and one-time passwords.And although the OTT players are pushing hard into this market,demand for app-to-person(A2P)SMS continues to grow.In 2020,global spending on A2P SMS,with only 2%of global enterprises usi

5、ng it.With 10%adoption by global enterprises,that figure can be expected to reach US$75 billion.rose 20%to US$21.5 billionNotifications and one-time passwords account for much of this traffic.In other words,A2P SMS is an opportunity that shouldnt be ignored-its an important growth engine.SMS is vita

6、l for any MNO its an essential offering to remain relevant.The peaks seen in SMS use during recent global crises only highlight this further.Looking after all aspects of the SMS ecosystem and managing A2P and P2P SMS traffic effectively will benefit subscribers and MNOs alike in the long 2AN MNOs GU