1、Notice of 2026 Annual Meeting and Proxy Statement 2025 Annual Report May 5,2026|10:00 a.m.,Eastern Daylight Time Virtual Meeting Site: Kirk Tanner President and Chief Executive Officer March 25,2026 Dear Fellow Stockholder:It is my pleasure to invite you to attend The Hershey Companys 2026 Annual Me
2、eting of Stockholders,which will be held virtually at 10:00 a.m.Eastern Daylight Time on Tuesday,May 5,2026.Instructions for accessing the virtual meeting and voting your Hershey shares follow this letter.Your vote is important,so please review the materials and submit your vote promptly.Since joini
3、ng Hershey in August 2025,I have been energized by what I see:iconic brands that consumers love,a talented and dedicated team,and a clear path to delivering stronger,more sustainable growth.We are just getting started,and I am excited about what we will build together.2025 Performance 2025 was a yea
4、r of meaningful progress.Against a backdrop of unprecedented cocoa inflation and macroeconomic volatility,our team demonstrated agility and execution,delivering 4.4 percent full-year net sales growth with top-line increases across Confection,Salty Snacks and International.In our Salty Snacks busines
5、s,SkinnyPop popcorn and Dots pretzels are among the fastest-growing brands in the category.And in International,Reeses surpassed$300 million in net sales outside the United States.Strategy&Priorities for 2026 Our vision is to Lead Next Generation Snacking.Our focus is straightforward:delight consume
6、rs,build strong customer partnerships,and invest in our colleagues.In 2026,we aim to drive top-line growth at or above our market categories,recover approximately 400 basis points of gross margin,and boost brand investment by double digits.We have a strong innovation calendar packed with exciting ne